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PrimaLoft steps into the spotlight with its first consumer-focused campaign

The ingredient brand—which “people feel but usually don’t see,” in the words of CEO Mike Joyce—is now talking directly to those who buy the products its technologies enhance.

Eric Smith

Videos

Introducing: Gear Minute, presented by Outside Business Journal

Outside Business Journal

Brands

Market research company NPD Group sold to PE firm

Eric Smith

Diversity, Equity, Inclusion

Outdoor DEI coalition Together Outdoors unveils council members

Eric Smith

Brand Learning

Retailers need support. Topo delivers with core values and Envoy B2B.

Issues

VF Corporation to impose Covid vaccine mandate

Andrew Weaver

Straight Talk: Michel Gelobter of Cooler

Straight Talk with Stephanie Maez of Outdoor Foundation

Kristin Hostetter

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PrimaLoft steps into the spotlight with its first consumer-focused campaign

The ingredient brand—which “people feel but usually don’t see,” in the words of CEO Mike Joyce—is now talking directly to those who buy the products its technologies enhance.

Introducing: Gear Minute, presented by Outside Business Journal

Market research company NPD Group sold to PE firm

Outdoor DEI coalition Together Outdoors unveils council members

Retailers need support. Topo delivers with core values and Envoy B2B.

VF Corporation to impose Covid vaccine mandate

Video & Podcast

Straight Talk: Michel Gelobter of Cooler

Straight Talk with Stephanie Maez of Outdoor Foundation

The ingredient brand—which “people feel but usually don’t see,” in the words of CEO Mike Joyce—is now talking directly to those who buy the products its technologies enhance.

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