Adventure Travel

Adventure travel is a $265 billion industry encompassing soft adventure like cycling, canoeing, fly fishing, snorkeling, ecotourism, cultural trips, environmentally sustainable travel, culinary tours, and safari, as well as hard adventure like climbing, caving, heli skiing, kite surfing, and trekking. OBJ covers news about adventure travel industry leaders, conservation efforts, tour operators, destinations, gear and apparel, data and Adventure Travel Trade Association events and initiatives.