POW's 2018 in review: 'Climate change is the apex issue'

In its 11th year, Protect Our Winters achieved a number of wins in fighting climate change and engaging lawmakers to usher carbon neutrality. The nonprofit documented its achievements, from data to impact areas, in its recently-released 2018 Annual Report.

“We envision a clean energy future in which we travel by electric vehicles powered by a renewable energy grid, we no longer stress our public lands with carbon extraction and we achieve carbon neutrality by 2050,” the report says.

Here is a quick snapshot of the 32-page annual report, which you can download here.

• Created the POW Action Fund, a 501(c)(4) that pushed hard during the midterm elections to get climate champions elected

• Raised more than $40,000 through Aspen Skiing Co.’s Give A Flake campaign, inviting skiers and non-skiers alike to speak out against climate change

• Trained 47 influencers and 70 volunteers in Colorado, Montana, California, and Nevada

• Developed a comprehensive battleground strategy that resulted in 28,590 advocates taking action with POW

Highlight: POW also called International Skiing Federation president’s a climate-denying dinosaur.

• Grew team of ambassadors to more than 150

• Added 12 new business partners, including four new Summit Partners: Bemis Associates, Ikon Pass, Yoga Vida, and Goodr 

• Generated 134,440,300 social media impressions and reached 5,373,032 potential voters with the GOTV (get out the vote) messaging

• Activated 25,598 non-snow sport participants through the POW Trail Team “Run To Vote” campaign with Strava

• Executed 21 virtual reality screening events—following athletes Kit DesLauriers and Brody Leven up a couloir in Nevada, and then to D.C. to lobby—in partnership with The North Face and Duct Tape Then Beer, reaching 5,294,464 viewers

• Engaged 12,437 students and 2,940 outdoor enthusiasts on the topic of climate change through the Athlete Alliance team