Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Grassroots Outdoor Alliance

Grassroots Outdoor Alliance adds four new vendors

The consortium of brands and retailers grows once again, after adding stores to its network last week.

Get access to everything we publish when you sign up for Outside+.

Farm to Feet, KAVU, Rab, and Sierra Designs have joined Grassroots Outdoor Alliance‘s national vendor network, the group announced today.

“Within Rab, we talk about surrounding ourselves with kindred spirits – those who relish the experience of a gritty and memorable mountain endeavor,” said Rab’s U.S. President Chris Tennal. 

He continued, “Being vetted and invited to become a vendor member of Grassroots Outdoor Alliance validates our brand focus on the specialty outdoor retailer, and supports our standing with core outdoor users who continue to embrace the climb. We couldn’t be more excited to join this group of Grassroots retailers as they continue to seek unique and authentic brands to offer their specialty customer base.”

The new vendors’ first event as members will be the Grassroots Connect show Nov. 4 to 7 in Denver, Colorado—held immediately prior to Outdoor Retailer Winter Market for the first time.

The announcement comes a week after GOA added five new retailers, growing to 70 retailers and 69 brands.

“These companies do more than make quality product that Grassroots retailers love to sell,” GOA President Rich Hill said. “They’re openly supportive of independent specialty retail and the Grassroots Outdoor Alliance mission.”

Farm to Feet President Kelly Nester said: “It’s an honor to be welcomed into the Grassroots Outdoor Alliance family, especially as we celebrate our 5th Anniversary. From the beginning specialty retail has always been the focus for Farm to Feet. We began with an idea that we knew would resonate with retailers and consumers – a brand that told the narrative of the product and the people associated with it from the source of its materials to the consumer. We look forward to including Grassroots Outdoor Alliance and its members into our story.”

KAVU Founder and CEO Barry Barr said: “Grassroots Outdoor Alliance is a force to be reckoned with right now and KAVU is thrilled to be included in this tight knit community of outdoor industry leaders. We are looking forward to contributing to the network and helping it grow. When grassroots efforts take the lead in any initiative, it’s a good thing.”

Sierra Designs VP/GM George Bryant said: “Over a 53-year history at Sierra Designs, our business thrived in times where we were most closely aligned to specialty retailers. Partnering with this group of innovators in outdoor retail allows us to present our product innovations to a special group of consumers while forging sustainable business partnerships for the long term, and we are grateful to join a community focused on those goals.”