Industry writes letter to Utah Gov., OIA to visit with him Thursday
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30 outdoor brand executives have signed a forceful letter demanding that Utah change its course.
Tuesday afternoon, dozens of outdoor industry leaders signed a letter to Utah Governor Gary Herbert, demanding that he back down on attempts to revoke the protected status of Bears Ears National Monument, and that he encourage legislators in the state to cease challenging the antiquities law.
The Outdoor Industry Association has endorsed the letter, and Executive Director Amy Roberts will meet with Herbert on Thursday.
“In the meeting, OIA and industry leaders will ask the governor to stop all efforts to rescind the Bears Ears National Monument through executive order, to stop efforts to gut the Antiquities Act and to support keeping our public lands public for all Americans to enjoy,” OIA said in a statement released along with a link to the letter.
In the letter, executives forcefully tell Herbert, in no uncertain terms, that they will push OIA and Outdoor Retailer to move the show as soon as the contract is up in 2018 if he does not immediately begin advocating for federal lands.
“Many of Utah’s state leaders have stated that ‘there is no all-out assault against Utah’s public lands.’ We wholeheartedly disagree,” the letter says. “While we appreciate your more recent public statements and willingness to engage in a discussion, we have watched the state’s political leadership spend years championing a set of policies that we interpret to be a state and national attack on the sanctity of public lands, public access and ownership of them, and how our nation manages and protects them.”
Outdoor industry companies will continue to “publicly and emphatically” push for a new venue if Herbert does not come around, the letter says. But support for public lands will not go unrewarded.
“If you are willing to stand up for our industry, and the public lands that are so critical for our success, then we will stand with you and advocate to keep the Outdoor Retailers Show in Utah, a state that we all love,” the letter says. “We believe strongly that our twice-yearly show should celebrate and reward states that are championing and implementing policies simpatico with the values and policies advocated by our industry.”
The letter has been republished below in its entirety.

Dear Governor Herbert,
Last month, just after the Outdoor Retailer Winter Market show ended, our industry trade group, OIA, released a letter signed now by over 200 of our member companies. In unambiguous terms, the letter stated that America’s public lands are “a vitally important issue that affects the economic health of our industry, our local communities, and the lives of all Americans.” It went on to say that “It is an American right to roam in our public lands. The people of the United States, today and tomorrow, share equally in the ownership of these majestic places. This powerful idea transcends party lines and sets our country apart from the rest of the world. That is why we strongly oppose any proposal, current or future, that devalues or compromises the integrity of our national public lands. This includes your recently signed proclamation to dismantle Bears Ears National Monument.”
We are writing you and other members of Utah’s political leadership to reinforce this message of principles, layout the foundation of our perspective, and to invite and challenge you to come to the table to meaningfully discuss a public policy that provides for the protection and stewardship of America’s public lands.
As you know, Utah’s public lands form the underpinnings of the state’s great competitive advantage – an unmatched quality of life unique to much of America that has attracted the best and brightest companies and their employees to the state. For the same reasons, Utah now has one of the largest concentrations of outdoor recreation companies in the country as well as the twice a year Outdoor Retailer (OR) trade shows. The outdoor recreation industry has had meteoric growth in Utah over the past 20 years, becoming one of Utah’s largest economic sectors. Today, the outdoor industry in Utah generates nearly $12 billion in GNP activity with over 120,000 jobs. In addition, the twice annual OR show brings in over $40 million in direct spending to Utah which boosts the prosperity of many small businesses and the state’s tourism economy.
Many of Utah’s state leaders have stated that “there is no all-out assault against Utah’s public lands.” We wholeheartedly disagree. While we appreciate your more recent public statements and willingness to engage in a discussion, we have watched the state’s political leadership spend years championing a set of policies that we interpret to be a state and national attack on the sanctity of public lands, public access and ownership of them, and how our nation manages and protects them.
Our view on Utah’s attack on the sanctity of public lands has been further informed and strengthened by recent actions taken by Utah’s top elected officials, including the resolutions to rescind Bears Ears and shrink Grand Staircase Escalante National Monuments, statements calling to starve funding from Federal land management agencies, Congressional efforts to gut the Antiquities Act, proposed legislation that shifts law enforcement from the BLM and Forest Service to local sheriff departments, and expensive lawsuits aimed at moving public lands to state ownership. We see all of these actions as an existential threat to the vibrancy of Utah and America’s outdoor industry as well as Utah’s high quality of life.
Specifically, we are requesting that you and Utah’s top elected officials reverse course on your stated strategy and proclamation to take down our newest national monument, Bears Ears; shrink Grand Staircase Escalante; gut the Antiquities Act; starve funding from Federal land management agencies; and transfer our country’s public lands to state ownership where the state can dispose of and prioritize extractive use over all others.
Well protected, stewarded, and managed public lands play an integral role in Utah’s vibrant economy and they make the state a great place to live, work, and play. Four of Utah’s five iconic national parks, which are the economic engines of their regions, were created through use of the Antiquities Act – as was Bears Ears National Monument.
The undersigned are asking you to champion these critical policies that are integral to the state’s and our industry’s vibrant sustainable future. If that is something you are unwilling to do, we are publicly and emphatically urging our trade group’s leadership to have our show depart with the expiration of the current contract in 2018. If you are willing to stand up for our industry, and the public lands that are so critical for our success, then we will stand with you and advocate to keep the Outdoor Retailers Show in Utah, a state that we all love. We believe strongly that our twice-yearly show should celebrate and reward states that are championing and implementing policies simpatico with the values and policies advocated by our industry.
Sincerely,
Peter Metcalf
Founder, Black Diamond Equipment
Rose Marcario
President and CEO, Patagonia
Jerry Stritzke
CEO, REI
Scott Baxter
President, The North Face Group
Kim Miller
CEO, SCARPA North America, Inc.
Kevin Boyle
Co-Founder, KUHL
Eric Greene
Division Vice President, Exxel Outdoor Performance Group
Kelty, Sierra Designs, Ultimate Direction
Jim Pisani
President, Timberland
Ted Manning
CEO, Ibex Outdoor Clothing
Ron Steele
President, Group Rossignol North America
Dan Nordstrom
CEO, Outdoor Research
Danny Giovale
President, Kahtoola, Inc.
Nazz Kurth
President, Petzl America
Rob BonDurant
VP Product Marketing, Osprey Packs
John Sears
VP of Development, Gregory Mountain Products
Willie Ford
Managing Director, POC
Bill Gamber
Co-Founder, Big Agnes
Jonathan Lantz
President, La Sportiva North America
Gary Smith
CEO, PolarTEC
Ken Meidell
CEO, DAKINE
Travis Campbell
President, Smartwool
Steve Munn
President, JanSport
Scott Kerslake
CEO, prAna
Aldo Radamus
President, ASSOS USA LLC
Shawn Hostetter
President, Katadyn North America
Thomas Laakso
President, Mountain Hub
Doug Phillips
CEO, Metolius Climbing
Jon Hoerauf
President and GM, Arc’teryx Equipment
Mike Sinyard
CEO & Founder, Specialized Bicycle Components
Brian Mecham
Salewa/Dynafit North America
Cc: Senator Orrin Hatch
Senator Mike Lee
Congressman Rob Bishop
Congressman Jason Chaffetz
Congressman Chris Stewart
Congresswoman Mia Love
Senate President Wayne Niederhauser
Speaker Greg Hughes
Amy Roberts, Executive Director, Outdoor Industry Association
Gordon Seabury, Chairman, Outdoor Industry Association
Marisa Nicholson, Show Director, Outdoor Retailer
Adam Cramer, Executive Director, Outdoor Alliance
John Sterling, Executive Director, Conservation Alliance of the Outdoor Industry