Get access to everything we publish when you sign up for Outside+.
Outdoor Industry Association will have four fresh faces at its board meeting on June 22.
Trina Fornerette-Ballard, Brand manager at Waypoint Outdoor
“I’m solutions driven with a willingness to have tough conversations to look for resolve.”
Alison Hill, CEO at LifeStraw
“As a female brand leader in technology innovation and product design for the outdoor industry, I bring an under-represented perspective to help the industry design for their female consumers.”
Jennifer McLaren, CEO and president at Smartwool
“I believe my skillset is an important match for the OIA Board as we continue to focus on the strategic pillars of OIA, helping to ensure the industry continues to evolve and thrive with the ever-changing consumer and marketplace landscape.”
Kevin Winkel , Founder and GM of Wayward Collective
“I believe my experience can bring an additional perspective to an already great group of people to support OIA goals and grow opportunities for explorers of all ages and backgrounds.”
Returning for a second term is Scott Buelter, CEO of Ascent260.
“I have a broad experience in many industries, including manufacturing, software, retail and travel – all which OIA supports. This perspective helps me align with the sometimes conflicting goals of the industry.
These five will join the existing board members: Nora Stowell of W.L. Gore (board chair), Todd Spaletto, Phyllis Grove of Hydro Flask, Mike Joyce of PrimaLoft, Cam Brensinger of NEMO Equipment, Bob Holding of Waypoint Outdoor, and Travis Campbell of VF Corp.
Learn more about these new board members, their relevant business experience, and their backgrounds here.