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This edition of SNEWS® Live is brought to you by The North Face
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SNEWS® Live: Understanding teenagers has never been easy, but the outdoor industry is making efforts to connect with teens across an ever-widening generation gap. Michael Wood of Teen Research Unlimited has a few ideas on how to communicate with young people in ways they’re likely to understand.
At the Outdoor Industry Association breakfast, held during Outdoor Retailer Winter Market 2008 in Salt Lake City, Utah, Wood was the keynote speaker. He addressed a packed room of retailers and manufacturers with a message that sheds some light on this latest cohort of teenagers he calls the “babied-boom” generation. SNEWS® Live was there to bring you this report.