CBD in 5 strange places
Soaring in mainstream popularity as a solution to pain, sleep trouble, arousal issues, and more, CBD earned its very own section at Outdoor Retailer Summer Market.
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Though shrouded in speculation and controversy, Cannabidiol—more commonly known as CBD—has quickly become trendy and it’s emerging in the outdoor industry.
Last year, the U.S. saw the federal decriminalization of hemp with the Farm Bill, further opening markets to the cannabis world. CBD is a non-psychoactive part of the cannabis plant—meaning it has no hallucinogenic side-effects—but has been found to be therapeutic, making it a popular addition to many pain relief and sleep products. Due to a lack of studies behind Cannabidiol, though, there is only one FDA approved CBD drug on the market—Epidiolex, used to treat two rare and severe forms of epilepsy.
Despite having little to no scientific evidence of its efficacy, the CBD trend has boomed and the now-legal extract is showing up in the most unlikely of places, including its own section of 20 brands at Outdoor Retailer Summer Market 2019.
Here’s a list of the 5 most unexpected CBD products for your browsing pleasure.
CBD in 5 outdoor-adjacent products
Humble Brand CBD-infused deodorant

Humble Brands wants to help eliminate a step from your morning routine by infusing your daily dose of CBD right into your armpit, giving you a more unique way to reap the benefits of Cannabidiol. The deodorant ($10 to $16) is made with only four to five organic ingredients and comes in Pine & Cedarwood, Palo Santo, and Mountain Lavender.
Dixie Botanicals CBD-infused sunscreen

Recent studies have found that the chemicals in most sunscreens have a bleaching effect on coral reefs, and many places (including Hawaii and Key West) have banned said sunscreens. Dixie Botanicals created a sunscreen ($22) that is both vegan—aka reef safe—and infused with CBD to be skin-nourishing, so you don’t have to worry about skin damage or coral damage.
Foria Awaken CBD Arousal Oil

Made from nine organic and plant-based aphrodisiacs, the Foria Awaken CBD Arousal Oil ($48) claims to enhance a woman’s tactile sensation while simultaneously releasing tension and discomfort.
Life Elements CBD Bath Bombs

CBD is often toted as having calming properties, so it stands to reason that it’s in a bath bomb to help users unwind after a long day. Life Element‘s Bath Bombs (from $14) come in 50mg, 100mg, and 200mg strengths.
Kush Mascara

As one of the more unlikely candidates on our list, the Kush Mascara‘s CBD-infused formula ($24) apparently nourishes damaged lashes while helping maintain thickness.