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Andrew Gaffney, former group publisher with the Miller Freeman Sports Group (now owned by VNU and includes Outdoor Retailer and SGB), is joining the SNEWS® team in a business development role.
“I am thrilled to welcome Andrew into our team and know that his vision, energy and strong publishing background will only serve to further cement our position as the leading online and print information resource for both the outdoor and fitness industries,” said Michael Hodgson, president and co-owner of SNEWS® LLC.
Initially, Gaffney will work directly with the SNEWS® management team on expanding the frequency and reach of the SNEWS® family of fitness print and electronic magazines under the FitBiz brand, including GearTrends® Fitness magazine and eFitBiz. Gaffney will also work with the management team on developing custom publishing and event offerings for vendors through specialized dealer newsletters, brochures and other educational offerings.
“I’ve always been very impressed with the portfolio of SNEWS® products. All of the specialty segments of the sporting goods industry — especially outdoors and fitness –have unique informational needs,” said Gaffney. “The SNEWS® approach of ‘Creating Community Through Communication’ is the perfect one to serve those needs online, in print and in person. I look forward to pairing my experience with the SNEWS® team, already well-regarded for their passion and unmatched knowledge of these industries.”
Therese Iknoian, co-owner and executive editor for SNEWS® LLC, added, “Not to be forgotten is Andrew’s long experience in and passion for the fitness market and quality publishing. Having his enthusiasm and cutting-edge thinking that matches ours means more opportunities, resources and educational services for the fitness industry like only our team and Andrew can provide.”
Gaffney will be at the Health and Fitness Business Show in Denver, Aug. 3-5, to re-acquaint himself with the industry, listen to ideas and develop business opportunities. Look for him in the SNEWS® booth, #169, next to the SNEWS® Online Lounge.