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Arc'teryx, Salomon softgoods shine, offsetting 1Q hardgoods decline

Learn why apparel and footwear continue to bolster sales for Amer Sports, parent to Arc'teryx, Salomon, Atomic and Suunto.


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Amer Sports, parent to Arc’teryx, Salomon, Atomic and Suunto, reported its outdoor and wintersports sales up 8 percent to EUR 287.5 million ($397.5 million) in the first quarter 2014, despite continuing declines in winter equipment sales.

The Finland-based company reported its first-quarter outdoor and winter apparel sales up 12 percent, with particular strength from Arc’teryx, which has increased its product lines. Footwear sales, mainly from Salomon, were up 11 percent, and sports watch brand Suunto saw a nice 19 percent jump as GPS fitness tracking continues to grow in popularity.

On the flip side wintersports hardgoods equipment sales at Salomon and Atomic continued to struggle, falling 11 percent in the first quarter. Despite the strong winter in most of the United States, officials said milder weather in North Europe dampened sales. It’s also likely that after two previous weak winters, U.S. retailers remained cautious with early orders, instead working through inventory, pushing reorders to next season.

One bright spot for wintersports equipment, officials said, was an uptick in alpine ski sales versus declines in cross country and snowboard sales.

Overall Amer Sports, which also includes ball sports and fitness segments, reported its first-quarter 2014 revenue up 2 percent (up 6 percent in local currencies) to EUR 501.5 million ($693 million).

Click here for the full earnings release.

–David Clucas