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Bicycle Retailer & Industry News is the leading trade publication in the bicycle industry with worldwide distribution. Bicycle Retailer, or BRAIN for short, is also read by hundreds of outdoor retailers who switch from snowsports in the winter to bicycles and backpacking in the summer. The magazine, now in its 20th year, is also read by executives and buyers at all sporting goods chains, particularly at the many locations for REI and EMS. With an 18-time publishing schedule and daily news on its website, www.bicycleretailer.com, BRAIN is the go-to source for news, trends and information on the cycling industry.