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Climbing

Elevator pitch: Orsce climbing shoes

Orsce designs flexible merino wool climbing shoes meant to prevent long-term damage to climbers’ feet.


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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of Outside Business Journal or its editors.

Ride the elevator with Jaehag Jung, founder of Orsce.

We’ve spent a decade designing innovative climbing gear and have over thirty years of experience on the rocks, so we know that battered feet are a given amongst climbers. The constrictive fit of all the top performance-geared climbing shoes on the market is an orthopedist’s nightmare, and we accept that as an integral part of the never-ending grind. No pain, no gain, right?

We don’t agree. At Orsce, we have dedicated ourselves to creating a better climbing shoe. Our merino wool shoes conform to the foot’s natural shape, allowing for greater flexibility and range of movement without compromising performance. Our eco-friendly merino wool is also lightweight and breathable, allowing the material to naturally minimize odors. We offer a soft belay shoe, the Oblay, and a climbing shoe, the Woolrala. We at Orsce aim to change the game for the next generation of climbers.

Do you have a new product or company you want to pitch? Here’s how to do it.