HESTRA Launches New Mountain Biking, Cycling Glove Line

HESTRA ANNOUNCES LAUNCH OF NEW MOUNTAIN BIKING, CYCLING GLOVE LINE IN NORTH AMERICA
World Leader In Winter Sports And Outdoor Recreation Gloves Creates Gloves For Biking Enthusiast

(Golden, Colo.)—June 28, 2011—HESTRA, the leading international glove brand in skiing, outdoor recreation and leisure, has launched itself into the mountain biking and cycling market in North America featuring a new line of road biking, downhill, cold weather and leisure cycling gloves. The bike glove line features gloves for adults and juniors and highlights flexibility, durability, safety and protection from the outdoor elements, grip control and reflectivity, as well as gloves that offer Windstopper technology and warmth for cyclists who ride well into the fall and winter.

According to HESTRA USA President Dino Dardano, creating gloves for the biking community was a natural transition for the company, which has specialized in making quality gloves since 1936. “We’re excited to bring the same quality that HESTRA offers in our other glove products into the new bike line in the U.S.,” said Dardano. “Our bike line suits weekday and leisure cyclists, as well as competitive cyclists and they provide excellent grip and protection against weather, wind and other impacts cyclists may encounter during their rides.”

HESTRA began offering bike gloves in its European market in 1996 and is now offering bikers 14 options of gloves to choose from throughout the U.S. Mountain bikers can enjoy the Bike Multi, a non-padded, full finger cycling glove for superior handling with its tacky grip fingers. The Bike Shelter is perfect for road cyclists featuring gel padded, vented fabric designed to prevent hand fatigue for long distance rides. The Bike Shelter also features easy-off pull tabs and added palm venting for warmer weather rides. Leisure riders and commuters can enjoy the Bike Leather, which features goat nappa leather for comfort and durability while commuting to and from work and running errands. Bikers looking to tackle the elements during this upcoming fall and winter will find the Windstopper Tracker as a go-to-glove for protection against the elements, featuring GORE Windstopper material, a neoprene cuff to fend of chilly breezes and a durable padded palm to provide comfort on the ride. Also perfect for colder weather rides, the CZONE Bike glove is a wind and waterproof, breathable soft-shell glove that is fleece-lined for added comfort and ready for unexpected weather and temperature changes. Follow this link for a full description of the HESTRA bike collection.

HESTRA Bike gloves have an MSRP ranging from $30 to $70 and are available to consumers at specialty bike and outdoor stores nationwide, as well as online at www.hestragloves.com.

In addition to its biking gloves, HESTRA produces over 200 styles of gloves for alpine skiing and snowboarding, ski racing, cross country sports, liners, leisure, outdoor recreation, mountaineering and gloves for the workforce. This year, HESTRA is celebrating 75 years in its commitment to developing quality, long lasting gloves for variety of users.

For more information, go to www.hestragloves.com, e-mail info@hastrausa.com or call 888-939-9969. For media inquiries or photo and product requests, e-mail pr@hestra.usa or call 970-471-5352 or 970-331-5568.

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About HESTRA: A Glove for Every Hand
In 2011, HESTRA will celebrate 75 years as one the world’s top manufacturer of gloves. The company HESTRA was founded in 1936 in SmÃ¥land, Sweden by farmer Martin Magnusson, who began producing durable leather gloves for lumberjacks. Four generations later, HESTRA is still run by the Magnusson family and produces gloves for winter sports enthusiasts, outdoor recreation, mountaineering, mountain biking and cycling, casual wear and for the workforce. HESTRA selects natural materials, such as leather and wool, and develops gloves with the user’s needs and area of use in mind. Currently, HESTRA produces over 200 glove models with a diversity that allows users to find their exact HESTRA glove in terms of fit, function and style. Gloves last a long time, benefiting the customer and the environment.