Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Brands

Brands

Did you hear?… 6 of 10 Americans intend to spend the same or more this holiday season

Even as news reports continue to add fuel to the fire burning into consumer confidence, a recent survey by research firm Worthlin Worldwide finds that 6 of 10 American shoppers say they intend to spend the same or more this holiday season versus last year.


Get access to everything we publish when you sign up for Outside+.

Even as news reports continue to add fuel to the fire burning into consumer confidence, a recent survey by research firm Worthlin Worldwide finds that 6 of 10 American shoppers say they intend to spend the same or more this holiday season versus last year. Thirty-nine percent of those surveyed said they would spend less. Of those surveyed, 35 percent of those 35 years old and under say they will spend more this holiday season while only 10 percent of the 55 and older group say they will spend more. The telephone survey included 1,001 adult Americans and was conducted between Sept. 21 and 26.