Did you hear?… American Alpine Club and Altrec.com select DPR as their PR agency

The American Alpine Club and outdoor lifestyle retailer Altrec.com have each selected Doyle Public Relations (DPR) as their PR agency. DPR, founded in 2001, is headed up by outdoor industry veteran Chris Doyle who previously helped launched Altrec.com. He headed up public relations for Eddie Bauer, and also handled media and community relations for REI. Doyle tells SNEWS® that he’s excited to be back fully ensconced in the outdoor market. SNEWS® View: Good man to have on board since his resume contains expertise related to retail, technology/Internet, travel and outdoor and sporting goods. You can find more info on Doyle at http://www.doylepublicrelations.com