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American Outdoor Products has announced the launch of its newly improved online store. The updated site provides wholesale accounts and industry professionals with tools allowing round-the-clock ordering or inventory searches. Dealers may log into www.backpackerspantry.com, proceed to the login section, complete a form and submit it for approval. Eligible users will then receive a user name and password that will allow access to dealer pricing, specials and placement of wholesale and pro purchase (20-percent below wholesale) orders.