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Did you hear?… Bill Sweeney named president of Ellesse

Bill Sweeney, the former Reebok vice president of sales who has spent the last two years as CEO of the Jordan Formula 1 Motor Racing brand, has been named the president of Ellesse.


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Bill Sweeney, the former Reebok vice president of sales who has spent the last two years as CEO of the Jordan Formula 1 Motor Racing brand, has been named the president of Ellesse. Ellesse is owned by Pentland, a UK-based international brand management company that also owns Speedo, Kickers, Berghaus, and Red or Dead. Pentland also holds the worldwide license for Lacoste footwear.