Did you hear?… Blue Martini Software, Inc. release poll results of registered attendees of the National Retail Federation Show

Blue Martini Software, Inc. (Nasdaq: BLUE) released the results of an e-mail poll of registered attendees of the National Retail Federation Show in New York today. The poll focused on a retailer’s ability to identify customers at the point of sale, access information about those customers in real-time, and act on that information to drive additional sales. Results from the survey show that a small majority of retailers are gathering data on individual customers, but only 41 percent are able to identify their most profitable customers and use that data for personalized promotions. Although the majority of retailers do not have retail customer relationship management (CRM) solutions, the poll found that 71 percent of data savvy retailers leverage customer data to engage in retail CRM activities designed to increase sales in the store. Most popular among these initiatives are direct mail campaigns and loyalty programs, with one of every two retailers (50 percent) engaging in these activities. Two out of five retailers (40 percent) engage in email campaigns. While most retailers have websites, the poll showed that only one in 10 (10 percent) engage in online promotions based individual customer data. More at www.bluemartini.com.