Did you hear?… Bobbie Parisi joins Dr. Martens

Former Nike ACG global marketing manager Bobbie Parisi has joined Dr. Martens as global group marketing director.She will begin April 1. Parisi will also be on the board of directors of the Dr. Martens holding company, R. Griggs Group Ltd. She will be responsible for developing and executing the strategic brand and marketing plans on a worldwide basis. These plans will include brand positioning, marketing communications, PR, retail marketing and market research. Parisi will focus on leveraging the heritage and authenticity of the Dr. Martens brand to a broader consumer audience.