Did you hear?… Falke introduces concept Sock Shop

Socks as destination shop: Falke of Germany introduced a concept Sock Shop last year at Sport Scheck in Cologne and Sport Behrens in Hamburg for its “ergonomic sport system,” and the company had a 50 percent increase in sock sales there over the previous year, although it didn’t have any more square feet. Falke managers say that leads them to believe in concept shops for socks, rather than putting specialty socks in different departments.