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John Golomb, the grandson of the man who in 1910 founded what would become the Everlast boxing equipment company in the Bronx, is trying to be a contender in the boxing world with his own brand, Legacy. Featured in an April 24, 2006 New York Times article, “After a Boxing Giant’s Departure From the Bronx, a Tiny Contender Steps Up,” Golomb worked for Everlast, which was no longer in his family’s hands, until the company closed its South Bronx factory in 2003. Everlast laid off 100 workers and moved production to Moberly, Mo., reportedly to save $2.8 million annually.
Persuaded by laid-off workers to start again, Golomb opened a shop of his own in early 2004 with a handful of former Everlast employees. The shop is in Port Morris, the same section of the Bronx where the Everlast factory stood. The New York Times article noted that Golomb’s battle to succeed sums up the challenges facing manufacturing in an expensive metropolitan area like New York, and his tactics follow what many see as the only viable approach: Seek a niche market, ensure the product is of high quality, charge a premium price, and, above all, be efficient.
Seth Horowitz, CEO of Everlast Worldwide, who once worked with Golomb, said he was “a very knowledgeable craftsman,” and depending on the size of the operation, he added, “I think he can be a success.”
To read the full article, which includes history of Everlast’s early beginnings, click here (requires free registration before access).