Did you hear?… Oakley Inc. establishes its 11th international location

Oakley Inc. has established its 11th international location, and first in South America, by launching Oakley Brazil, a fully owned subsidiary. Oakley has been selling into the Brazilian market since 1996 through a local distributor and reports that revenues for $4 million in 2001, up 43 percent from $2.8 million in 2000. Oakley also reports that its direct international operations, which Brazil Oakley now joins, accounted for approximately 82 percent of the company’s non-U.S. net sales in 2001.