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In a recent analysis of online spending in various categories, fitness-related items came up as the third-fastest growth area. The survey, contacted by consumer behavior specialists comScore Networks, found that sales in the Sports & Fitness category reached $72.6 million for the first three weeks of January alone. That figure was up 41 percent over the same period in January 2005.
For comparison, the fastest-growing area was Event Tickets (up 50 percent). The second-fastest growth category was Consumer Electronics, which grew 43 percentâ€”just 2 percentage points more than fitness.
The analysis excluded travel-related purchases, large auctions and corporate purchases.
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