Did you hear?… Patagonia founder profiled in Fortune magazine

Fortune magazine recently profiled one of the outdoor industry’s most well-known companies, Patagonia and its founder Yvon Chouinard in the article “Patagonia: Blueprint for green business.” It chronicles Chouinard’s evolution from a dirtbag climber and self-taught blacksmith hammering out pitons to founding Patagonia — an apparel company that generated $270 million in revenues last year. The main thrust of the article is Patagonia’s numerous groundbreaking environmental initiatives and how its sustainability practices have influenced and spurred to action a range of companies from small players like Clif Bar to large mainstream enterprises like Levi, Gap and even Wal-Mart. To read the full article, click here.