Did you hear?… Polartec spins gold from lead

Polartec continues to amaze us as the only company we’ve seen truly able to spin gold from lead — in this case, the financial challenges of a Ch. 11 reorganization. Need proof? Check out their Web site at www.polartec.com and click on the “Stand for Polartec” link to discover the “Polartec Promise” link. The promise is perhaps the most unique marketing tool we’ve witnessed in years, and is the perfect way for the company to capitalize on all the goodwill consumers still feel toward the brand and what it stands for in their minds. Consumers are being encouraged to fill out the “Polartec Promise” form which, essentially, is an agreement that the consumer will purchase a Polartec-branded product from a retailer in the weeks to come — click here to see a screen shot of the form.