Did you hear?… REI will be the exclusive online gear store for MountainZone.com

REI will be the exclusive online gear store for MountainZone.com, the Seattle-based Web site for mountain sport enthusiasts featuring news-style content on climbing, skiing, snowboarding, mountain biking and hiking and live reporting from the athletes themselves. Now visitors to MountainZone.com can access REI’s full assortment of outdoor gear and clothing by clicking on the “Marketplace by REI icon” on the MountainZone.com homepage or under each activity category. SNEWS® View: Savvy move that marries a site with great content but a notoriously poor retail record — MountainZone.com — with a site that has a great retail record and the need for access to much greater content. It’s yet one more partnership between a content site and a retailer — the latest being Backpacker with Altrec reported by us several weeks ago.