Did you hear?… Royal Robbins announces largest profit in the company's 34-year history

Royal Robbins just announced that the company has achieved the largest profit in the company’s 34-year history, a 9-percent pre-tax profit for its fiscal year ending on May 31. In the company’s press release, CEO Dan Costa attributed the profit to “basic business practices, hard work and, above all, an infectious team effort have been the key to Royal Robbins’ success. With profits being generated by improved fundamental areas of sourcing, quality, and on-time delivery, we can now plan on reinvesting resources back into the company.” Additionally, Royal Robbins announced that it launched a regional advertising campaign in the Denver, Col., metro area in March. The ads, currently running in the Denver Post, Rocky Mountain News, Rocky Mountain Sports and other local newspapers, were specifically developed to drive consumers to Colorado retailers who carry Royal Robbins products. In addition to showcasing Royal Robbins lifestyle images, the ads also promote the opportunity to win an all expenses paid California dream vacation by visiting any one of the Colorado area retail locations listed. To date, the response has been strong enough that the company is analyzing the results from the campaign for potential expansion into six-eight additional markets next fiscal year. SNEWS® View: While there is no reason to doubt Costa’s good-news report, it is important to realize that Royal is a privately held company and therefore, it’s number are not public and not divulged. Without knowing actual revenue numbers along with past years for comparison, it is very difficult to determine just what this announcement really means, other than the company says it is profitable. Were sales up, down, flat and if so, compared to what? We can confirm that on-time and accurate delivery of orders for Royal product is at a very high level from chatting with a select group of the company’s dealers, and that is a good thing.