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Did you hear?… Sayonara, Sensei: Treadmill Doctor’s legal settlement shuts Sensei site

Treadmill Sensei has said his last “Ohiyo” and bids fitness “Sayonara.” A lawsuit filed by Treadmill Doctor against the Sensei in January was settled recently. Included in the terms was that Sensei (a.k.a. Matt Nastos) transfer the domain www.treadmillsensei.com to Treadmill Doctor and that he agree to leave any employment in the fitness industry for no less than five years.


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Treadmill Sensei has said his last “Ohiyo” and bids fitness “Sayonara.”

A lawsuit filed by Treadmill Doctor against the Sensei in January was settled recently. Included in the terms was that Sensei (a.k.a. Matt Nastos) transfer the domain www.treadmillsensei.com to Treadmill Doctor and that he agree to leave any employment in the fitness industry for no less than five years.

The $1.5 million suit was filed and settled in the Shelby County, Tenn., Chancery Court in Memphis. According to Jon Stevenson of Treadmill Doctor (TD), terms of the settlement include an agreement by Nastos that he infringed on TD’s copyrights, as well as an agreement that he defamed the character of TD through “various communications with individuals in the fitness industry.”

SNEWS® ran an investigation into the Sensei and its operations, including excerpts from a long interview, on Sept. 24, 2007, citing incongruence on the site and with Nastos’ claims, talking to dozens of manufacturers, retailers and others. To read that story, “Fitness industry asks, ‘Will the real Treadmill Sensei please stand up?’” click here.

The Sensei’s forum, which was part of the spat that developed between it and other companies, has been taken down and the last entry on the website is commentary on its home page about the Sole E25 elliptical on March 20. Stevenson told SNEWS® that it will correct or remove any inaccurate, defamatory or false information on the site if contacted by a company. He noted they have already done that several times. The Treadmill Sensei site remains live to not decrease its value.

Now that TD owns all of the Sensei’s trademarks, copyrights and site content, Stevenson said his company, which does not operate affiliate sites, is selling the site. Interested parties should contact Woody Fisher at woody@treadmilldoctor.com. Stevenson told SNEWS® it has received several offers and plans to complete a sale in May.

“Treadmill Doctor firmly believes in the freedom of speech — even for people that have unpalpable or unsavory opinions,” Stevenson told SNEWS® in an email. “The opportunity to dissent is what makes America great. Treadmill Doctor also believes that people that provide commentary should be factually correct in their statements, even when unpalpable or unsavory to others.”