Get access to everything we publish when you sign up for Outside+.
Officials from Nikwax Waterproofing Systems announced that sales representative Stevie Sidener of Alpin Sales is the recipient of the prestigious Nikwax DWR (Damn Wonderful Rep) Award for 2001. The award is extended to the entire Alpin Sales team, a sales representative agency that includes Sidener, Mark Vaughn, Brian Stevenson, Scott Sutton and Tim Coates. The agency services outdoor and snowsports specialty retailers in Colorado, Wyoming, Utah and New Mexico. Says Sidener, “We were really glad to see that at retail, people are realizing that their gear can be made to work better through maintenance.” Sidener also pointed out that training sales associates in specialty retail to help their consumers, will result in solid secondary sales; just the kind of sales that enabled Alpin Sales to lead the pack for Nikwax in 2001.