Did you hear?… Three outdoor-oriented companies profiled in a Business for Social Responsibility brochure
SNEWS® would like to mention that three outdoor-oriented companies were profiled in a 2001 brochure by Business for Social Responsibility, titled Cause Related Marketing.
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SNEWS® would like to mention that three outdoor-oriented companies were profiled in a 2001 brochure by Business for Social Responsibility, titled Cause Related Marketing. Two are giants, Eddie Bauer and Timberland. One is quite small, Grabber Performance Group. The brochure reviews principles and guidelines for partnerships with causes and includes case studies of nine companies (including the three outdoor ones). Others include: American Express, ConAgra Foods, Ford Motor Company, Liz Claiborne, Taco Bell, and Target. For more, go to www.bsr.org.
