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Did you hear?… Too Much PR Hype Is A Bad Thing

In the "Too Much PR Hype Is A Bad Thing" Category, we submit the following culled from the OR Winter Market new products guide for media:


In the “Too Much PR Hype Is A Bad Thing” Category, we submit the following culled from the OR Winter Market new products guide for media:
** “It’s the year of the BEANIE! Retro ‘Flower Power’ designs make girls happy. Textures the guy’s theme; beefy & fine ribs, raised striping, cables…” SNEWS® View: Ummm, aside from tossing around politically incorrect associations, what in the heck is this about? It’s just a hat, for goodness sake!
** “Watch out for Undertow, a new wave of flip-flops… Alive with fresh ideas, Undertow has taken flip-flop styling to the next level. Distinctively different, the Undertow collection is fanciful, flirtatious and bursting with color in gaily-colored cotton prints. Undertow’s unique cross-toe strap, with its simplistic design, exemplifies classic felinity.” SNEWS® View: Well, other than the fact that no one in our office has any idea what “classic felinity” is, we certainly have no desire at all to don footwear that’s flirtatious – that’s just plain weird. FYI, SNEWS® did not visit either booth. So much for hyperbola and hype)