What drew nearly 10,000 participants and garnered more than 50 million impressions? Winter Trails Day on Jan. 7, according to event organizers, based on preliminary reports from several “anchor sites” in various parts of the country. The day is dedicated to encouraging newcomers to snowsports to try snowshoeing and cross-country skiing for free as an incentive to get involved.
Organized by SnowSports Industries America (SIA), Cross Country Ski Areas Association and the American Hiking Society, Winter Trails Day took place at nearly 120 locations in 25 states and Canada. Up from the 6,000 attendees last year, snow in the Pacific Northwest boosted numbers in Oregon and Washington state, while Weston, Mass., reported a strong turnout partially because of coverage in the Boston Globe.
In Liberty Mountain, Pa., they also also hosted the third annual President’s Council Clinic in conjunction with SIA’s Winter Feels Good campaign to promote the health, fitness and social benefits of snow sports. 2006 marks the 50th anniversary of the President’s Council and the clinic at Liberty was the first “official” clinic of the anniversary year. Participants who participated in the five “learning stations” — snowshoeing, dressing for winter, exercise and conditioning, nutrition/hydration, and winter camping and hiking — received a certificate of achievement from the President’s Council. The SIA Education Foundation is one of the President’s Council’s 50th Anniversary Partners to Get America Moving. Â
There’s more on the horizon for Winter Trails Day with events happening later this month and into February. The largest event will be in Estes Park, Colo., on Feb. 18.
Sponsors for the 2006 event were Atlas, Mountain Safety Research, Redfeather, Tubbs, Columbia Sportswear, W.L. Gore and Associates, Manzella, Nature Valley, Sorel, Alpina, Atomic, Exel, Fischer, Karhu, Rossignol, Salomon, Swix, Whitewoods, Cross Country Skier magazine, Snowshoe magazine, SkiTrax magazine and XCSkiResorts.com.