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Elevator pitch: Boulder Denim 2.0

Jeans made for climbers and travelers.



Boulder Denim 2.0
Boulder Denim’s Denim 2.0 features a top secret weave so it stretches with your body.Courtesy

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with Bradley Spence, of Boulder Denim.

Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary 360-degree Extreme Diagonal Stretch (EDS) technology in a lightweight fabric blend that moves with the body, and is highly durable and non-restrictive. 

Each pair is shaped with a waistband designed to work with the curves of the body, hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching, Boulder Denim 2.0 retains its fit no matter the activity. The PFC-free hydrophobic DWR treatment repels sweat, liquids and stains to help keep pants dry and clean longer. Additionally, every pair of Boulder Denim 2.0 features super deep pockets designed to keep items from falling out when you’re on the move. A trap pocket with a hidden zipper secures valuables making it the perfect pair to bring along on the next travel adventure.

 Boulder Denim 2.0 is available in four perfect fits, women’s skinny and straight leg, and men’s athletic and slim styles. The Kickstarter ends on Sept. 6.

MSRP: $109

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