New Gear: DUER women’s pants in 8 styles
The jeans brand is expanding its women's collection, with joggers available in August and other styles available in fall.
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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of Outside Business Journal or its editors.
Ride the elevator with Gary Lenett, CEO and founder of DUER.
Inspired by the woman wanting more from her clothing, DUER Women’s is no pink, all performance. Strong enough for everybody, yet catered to the female body, our DUER women’s line offers optimal stretch, performance, and style. We’ve created an apparel collection that’s fashionable, but able to be worn as active wear.
DUER Women’s capitalizes on the denim and fabric advancements found only at DUER. From our L2X Performance Denim, to our ultra-light T2X Live Lite fabric blend, there’s a style for any activity and every woman. Fashion and function collide in a variety of styles fit for the office, the trails, the crag, or even the gym. From antibacterial properties to help combat odor, to the integration of TENCEL to control moisture, and lots of stretch for all the activities, we’ve developed proprietary fabrics that perform when and where you need them most.
New styles include:
All-Weather Denim (waterproof and windproof)
Fireside (fleece-lined)
No Sweat Straight Pants
High-Rise Skinny
Live Lite Field Pants
Live Lite Joggers
Stay Dry (DWR treatment)
Weightless Denim Joggers
Our prototype garments are worn by a crew of testers who hike, bike, and explore, to make sure these new goods are ready for DUERs. DUER fully believes and advocates for a shift in the shopping paradigm and encourages everyone to buy clothing that looks better, does more, and lasts longer.
Now the question is: Are you a DUER?
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