Elevator Pitch: Full Windsor
You're in the elevator bound for the 43nd floor with Mark Windsor, founder of Full Windsor. Here's his rap.
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I am an internationally award-winning industrial designer from New Zealand who quit my job to build better tools for bicyclists and outdoorsmen. The ability to build advanced tools is a key characteristic behind what makes us human, and refining them to the point of perfection has become my obsession.
For cyclists, having a single tool that is lightweight, compact, and can fix most of what can go wrong on a remote dirt road is invaluable.
Most recently I’ve taken this philosophy to the outdoor segment by creating The Muncher Multitool — a durable titanium tool that weighs less than 1 ounce, and can reduce your camp kitchen utensil needs from 10 down to 1.

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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.