Elevator pitch: LifeStraw Home
Avoid drinking microplastics and other nasty things floating in your tap water.
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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of Outside Business Journal or its editors.
Ride the elevator with Alison Hill and Tara Lundy, the leaders at LifeStraw.
The LifeStraw Home is a premium water filter pitcher that protects against harmful contaminants in water. It is the only water filter pitcher that removes microplastics, bacteria, and parasites, reduces heavy metals such as lead, mercury, and chromium III, and reduces chemical contaminants (herbicides, pesticides and chlorine).
Developed by a company dedicated to redefining the safe drinking water space, the LifeStraw Home is a Scandinavian-designed, shatter-resistant borosilicate glass pitcher that houses LifeStraw’s innovative and proprietary water filtration technology, combining a long-lasting, hollow fiber membrane microfilter with an activated carbon and ion exchange filter. The fusion of advanced materials provides unrivaled filtration of water contaminants, yet preserves health-essential minerals including magnesium, potassium, and sodium.
As LifeStraw believes safe water is a human right, every product maintains inset global impact, ensuring that one child in a developing nation receives access to clean drinking water for an entire school year. In addition, the company seeks to reduce plastic waste (single-use bottle/gallon jug, etc.) and provide solutions to consumers wishing to safely leverage the water supply that flows from faucets in their homes.
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