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Elevator pitch: Tinkle Bell

Relief without baring all or squatting in the woods


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Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of Outside Business Journal or its editors.

Ride the elevator with Brad Heckerman, founder of Tinkle Belle.

We have developed a product that enables women, of all ages, to go on adventures without having to be hindered by a lack of facilities or having to bare all.

The design is trademarked and patented. It is easy to use “fully clothed” and you don’t have to worry about it collapsing. It is long enough to direct urine away from feet and clothing. It has a soft lip to squeegee any remaining drops when you are finished. It sheds liquids easily—just shake it dry or use a wipe. If you don’t, no worries because it is antimicrobial, so it won’t smell or grow anything on it. It is compact, just fold it and put it back in the discreet feminine carry case that is included. The Tinkle Belle is durable. You can pack it away without worrying about it breaking. It’s tough. It’s flexible. You can fashion it so that it fits your parts best, because every woman is a little different.

The Tinkle Belle has been field tested in the hottest desert and coldest forest, in the military, and among all ages and sizes. Use it camping, hiking, skiing, snowboarding, boating, running, on road trips, at festivals, and especially where a clean toilet is not available. The Tinkle Belle is a godsend to women, including those who are pregnant, frequently urinate, have difficulty maneuvering, or are challenged after surgery.

MSRP: $27.50

Do you have a new product or company you want to pitch? Here’s how to do it.