Fitness Movin' & Shakin': Gyms To Go, Home Fitness Florida, Greg Ruffer, Craig Lerner, Spri, Brunswick

Check out the latest shifts being made by the fitness industry's movers and shakers.

For the week of March 6-12

Busy Body/Gyms to Go, based in Pompano Beach, Fla., has bought Roy Sellars’ Home Fitness Equipment store in Brandon, Fla. The deal closed March 2. That takes the number of Gyms to Go stores to 21, with more to come this year…. Greg Ruffer, former retail buyer for LA Gym, has returned to the fitness industry. He is now vice president of operations for Pronto Installations ( “I am happy to be back in the industry, but this a great opportunity to help a growing company get stronger,” Ruffer told SNEWS® about the move. Say “hi” to him at the IHRSA show….

Craig Lerner, who in February left Spri Products, where he was vice president of marketing, has announced he is now the director of experiential marketing for Fahlgren (, a newly created position. He will be doing events, hands-on promotions and other non-traditional media. “Traditional media isn’t doing the job anymore,” Lerner said. “I want to stay in touch with this industry. I love this industry.” Contact him at…. Adam Zwyer took his place at Spri Products to lead marketing efforts. Zwyer has been marketing manager for the last seven years for Sunrise Windows. “I am excited to not only be with one of the leaders in the industry, but also to be in an industry that is life changing for so many people!” he said. Contact him at….

Life Fitness-parent Brunswick Corp. (NYSE: BC) has announced that Jeffrey Kinsey has been promoted to vice president, strategy and corporate development. Kinsey will oversee strategic planning for Brunswick. He was most recently vice president of the Focused Businesses Unit, a collection of small but fast-growing businesses within Mercury Marine, a Brunswick unit. He joined Mercury in 2003 as vice president of strategy and business development.

Got any news or tips about somebody, some product, or some company moving or shaking? Let us know so we can slip it into our occasional Movin’ & Shakin’ updates. Just email