Fitness Movin' & Shakin': Torque Fitness, Jerry Noyce, Bodycraft, H&F Biz, Yoga Journal, IHRSA
Borchert and Shore join Torque, Noyce appointed to President's Council, Bodycraft video demo gets thumbs-up, Stanwood handling H&F Biz PR again, Yoga Journal wins magazine award, IHRSA announces 2006 Get Active America!
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For May 2-8
Newly founded Torque Fitness has hired Pete Borchert as its president and Lance Shore as its vice president of sales, both former Life Fitness managers. Founder and former acting president Jerry Dettinger will step into the role of chairman of the board. The company continues to move toward an unveiling of product this summer. For background see a March 2, 2006, SNEWS® story, “Torque Fitness to reunite much of Parabody team,” by clicking here….
…President George W. Bush has appointed Jerry V. Noyce, CEO and president of Health Fitness Corp., as a member of the President’s Council of Sports and Fitness. His appointment was effective May 6, along with 19 other presidential appointees to the council…. Want to see a great video demo of how a product works, go to www.bodycraft.com to see Bodycraft’s Jones Machine in action. Pieces like that are difficult to explain when they sit statically, so this could definitely help a possible customer doing research get a real idea of what it can do…. Effective May 1, Stanwood & Partners will be handling PR needs of the Health & Fitness Business Show, as the company did last year for the show in Denver. Mike May will be the contact and can be reached at Stanwood & Partners Public Relations, 307-733-1514 or mmay@wyoming.com….
Yoga Journal (www.YogaJournal.com) has won its fourth consecutive Maggie Award for “Best Health and Fitness” Magazine. The awards, given by the Western Publications Association, reflect excellence in magazine and electronic publishing in the Western United States. Finalists in the category included Shape and Natural Health…. IHRSA has announced its 2006 Get Active America! program where health clubs open their doors for free workouts at certain times and offer community programs to promote physical activity. From May 15-18 participating health clubs will host “Bring a Friend” days; from May 19-21, participating health clubs will host an Open House. See www.getactiveamerica.com for more information. Industry sponsors this year include American Specialty Health, CheckFree, Cybex, Life Fitness, Nautilus, Philips, Precor, Star Trac and Zone Cafe.
Got any news or tips about somebody, some product or some company moving or shaking? Let us know so we can slip it into our occasional Movin’ & Shakin’ column. Just email snewsbox@snewsnet.com.
