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Fitness Wish List 2004: An anonymous editorial

SNEWS® received this contribution from a long-time fitness industry member as a follow-up to our own Fitness Wish List for 2004 from Jan. 2. Yes, it is a tad harsh and a tad cynical, but they are the contributor's thoughts – and thought-provoking ones at that. Read on...


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SNEWS® received this contribution from a long-time fitness industry member as a follow-up to our own Fitness Wish List for 2004 from Jan. 2. Yes, it is a tad harsh and a tad cynical, but they are the contributor’s thoughts – and thought-provoking ones at that. Got your own opinion or response? Let us know.

I wish the fitness industry would wake up and realize that America is still fat, and then actually do something about it.

I wish all the too-expensive, self-congratulatory, in-bred trade shows could be replaced with equally-well financed national public health action campaigns.

I wish all the smug fitness industry “gurus” would leave the business and see how successful they could be in the real world.

I wish 99 percent of fitness industry marketing was not endlessly repetitive and did not suck.

I wish fitness industry trade associations spent more time and money on effective lobbying, media relations and grassroots field projects than on building their own narrow-minded little empires.

I wish the fitness industry wasn’t so childishly and politically correct.

I wish there were more truly creative thinkers in the fitness industry.

I wish all the money spent on “whitebread” fitness product advertising could be spent debunking misleading nutrition and exercise products instead.

I wish my health club wouldn’t let 13 to 15 year olds work out with absolutely no supervision.

I wish manufacturers and club owners understood that a brand reputation is built with quality relationships and personal integrity, not logos, fast deals, licensing packages and hype.

I wish people realized that there has not been a well-publicized, credible, recognizable fitness industry leader since Arnold led the Great American Workout.

I wish fitness companies would spend as much money on corporate social responsibility programs as they do on advertising.

I wish the larger fitness companies realized that just being on the stock exchange does not make them good stewards of the American health community.

I wish there was a leader in the fitness industry for me to follow, but I can’t find one.

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