Danner expands footprint with new Denver store
The Portland, Ore.-based boot maker has selected the Mile High City for its seventh brick-and-mortar store and first outside the Pacific Northwest.
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Portland, Ore.-based boot maker Danner is expanding its footprint with the brand’s seventh retail store and first outside its home turf of the Pacific Northwest.
The legacy brand, founded in 1932, will open a brick-and-mortar location in an upstart Denver retail development called Basecamp at Market Station, which has targeted outdoor brands as its chief tenants. Located in Denver’s LoDo neighborhood between 16th and 17th streets, Basecamp also houses Thule Group NA’s first North American retail store.
Read more: Behind the scenes at Thule’s first North American retail store
Danner said its new 1,700-square-foot store was “inspired by Colorado’s vast wilderness and nods to the state’s historic railroad industry. Danner’s Denver location will carry an assortment of boots from various categories, including lifestyle, hike, hunt, and work.”
The store is Danner’s seventh. In addition to the Denver locale, the brand operates four in its home state of Oregon and two in Washington state.
“As a brand, we thrive outside and craft high-quality footwear ready to tackle Colorado’s diverse terrain, making the Mile High City the perfect location for the newest Danner store,” the company said. “Additionally, Basecamp at Market Station is home to retailers that share a deeply rooted passion for outdoor gear. Whether you’re hiking a summer 14er or brewery-hopping in downtown Denver, Danner has boots for everyone.”
Danner is a true original of the outdoor footwear world. It was the first brand to use GORE-TEX liners, and its all-leather boots with red laces have become iconic—especially of late.
This new store comes on the heels of some recent high-profile mass media exposure for the brand. Danner’s Mountain Light hiker, popular with trekkers since the early 1980s, was seen in the film Wild and now appears on the cover of certain editions of the book that inspired the movie.