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First Look: OrthoLite

In this edition of First Look, we talk with OrthoLite president John Barrett to learn more about the insole company's sustainability initiatives and new product innovations.


Topics include:

  • Why a move to vertical integration gave the brand better control over product quality and availability, and how this enabled OrthoLite to keep delivering for their brand partners throughout the pandemic
  • How incorporating the ground-up rubber from tires in a landfill into OrthoLite insoles in the 1990s set the ethic of sustainability rooted in the company’s DNA
  • Innovating to deliver increased comfort and performance while doing what’s right for the environment, highlighted by the new Hybrid (featuring 50% eco content) and O-Therm thermal insoles