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SNEWS® LLC Sales Director / Co-owner
Gene Treacy has spent his entire career becoming a force in the outdoor industry. He now brings his many years of expertise to SNEWS® and GearTrends® as a partner in the SNEWS® LLC. A 1982 graduate from Southern Illinois University, Gene holds a bachelor’s degree in Marketing. He spent almost 14 years as an account executive for VNU Incorporated in New York City, the parent company of Outdoor Retailer, specializing in outdoor consumer conventions and expos. Treacy’s career at VNU began with Sporting Goods Business where worked on ad sales, until he moved into both ad and trade show sales for both SGB and OR.
Gene oversaw the sales office of VNU in Knoxville, Tennessee, a position he held since 1994. He has incurred such successes as exceeding revenue goals for 12 of 13 years through various sales positions while at VNU and selling and managing account activity for three trade conventions in the camping and fly fishing industries, of which, two are top 100 trade shows in the country. He also expanded overall territory revenue for convention sales by 600 percent over 10 years.
Before settling in with VNU, Gene was an advertising sales representative for the Technical Reporting Corporation in Chicago, Illinois. During his two-year term with the corporation he increased advertising revenue by 20 percent each year.
Gene also spent time with the Pattis Group in Chicago as an ad sales representative and Community Telephone Directories in Kenilworth, Illinois as an account executive.
Gene is an avid supporter of and donor to Big City Mountaineers, where he has served as a trip leader on four wilderness trips. His other hobbies include fishing, boating, wilderness camping, wine collecting, golf, and his favorite, being a husband and father of two wonderful children.