CamelBak, a global leader in personal hydration gear for nearly three decades, has a new president.
Greg Williamson fills the new role. He brings to the table two decades of experience in consumer products and large global brands, most recently serving as chief marketing officer for EagleRider Motorcycle Rentals and Tours, and the CMO for Arctic Cat, Inc. He also served as president of Stanley Black & Decker – Pfister Faucets.
“The iconic nature of the brand and the position it has carved out in the marketplace is impressive and a tremendous asset,” Williamson said in a company news release. “Over the years I have come to appreciate leading committed teams who are passionate about what they do and the customers they serve. This dynamic is incredibly evident at CamelBak and gives us a strong foundation as we move the business forward. These are products and end markets I get excited about and personally participate in, so when the offer was made to come lead the team, the decision was a no brainer.”
Acquired by Vista Outdoor in 2015, CamelBak has recently faced some challenges. In early March, CamelBak was one of several Vista-owned outdoor brands that REI and MEC boycotted because the parent company also owns a gun manufacturer. The debate arose after the Valentine’s Day high school shooting in Parkland, Florida. Despite Vista announcing plans to sell off Savage Arms, the retailers have not restarted orders with CamelBak and other brands previously sold in stores.
Williamson also said he recognized the brand’s unique potential to reinvigorate the current product portfolio with meaningful innovation and consumer value.
“CamelBak has nearly 30 years of providing innovative solutions in hydration for athletes and outdoor enthusiasts,” said Williamson. “As a market leader, the challenge is to determine the best way to leverage that history and equity for the next phase of growth for the business.”
In addition to spending time with his wife and their two children, Williamson is an avid runner who has competed in several half and full marathons over the years. Having spent several years in Southern California, he has also taken up mountain biking, surfing, and the occasional beach volleyball game.
Williamson will work from the CamelBak headquarters in Petaluma, California.