Hot Sheet: Ski test survey, Freeski Team, Cross in U.S., Head and more

We've got the ski test survey results in this week's Hot Sheet, as well as the first members of the U.S. Freeskiing Team, more European apparel on U.S. soil, and PSIA-AASI's newest equipment supplier.

SNEWS® was curious which magazine’s ski test really does the most to move the needle when it comes to retail sales, and you gave us your answers. When it comes down to which ski rag customers are going to trust like their own alpine dating service, our readers said Powder was number one. But that was closely followed by the dynamic duo of SKI and Skiing, which also tied with ‘None of the Above.’ Here are the results. Feel free to weigh in with any comments or observations.

SNEWS Survey Results–which test is the most effective at driving sales?

1) Powder – 23.8 percent

2) SKI/Skiing – 19 percent

3) None of the Above – 19 percent

4) Backcountry – 14.3 percent

5) Freeskier – 14.3 percent

6) Outside – 9.5 percent

7) Mountain Sports & Living – 0 percent

America names first-ever Freeski Team

A first ever U.S. Freeskiing national team is being formed by the U.S. Ski and Snowboard Association (USSA). Nine athletes were invited to a dryland training camp at the USSA Center of Excellence in Park City to create the nucleus of the team that will help introduce the discipline of halfpipe skiing to the 2014 Olympic Winter Games. The original nine athletes were invited based on competition results from the past season, and will train under the direction of U.S. Snowboarding and U.S. Freeskiing Director Jeremy Forster and Head Halfpipe Coach Mike Jankowski. They include:

Simon Dumont, Bethel, Maine

David Wise, Reno, Nev.

Torin Yater-Wallace, Basalt, Colo.

Tucker Perkins, North Hampton, N.H.

Gus Kenworthy, Telluride, Colo.

Devin Logan, West Dover, Vt.

Jen Hudak, Salt Lake City, Utah

Jess Cumming, Beaver Creek, Colo.

Brita Sigourney, Carmel, Calif.

Cross Sportswear traverses the pond

In case you missed it, Cross Sportswear of Sweden debuted in Vail, Beaver Creek, Telluride and Park City. Since 1986, Cross Sportswear and its ski collections have been available in its home mountains of Scandinavia, as well as in the Alps and in New Zealand. This past winter, 2010-2011, was the brand’s first year in the U.S. market. “We partnered with Neskowin Outdoor, INC. to direct our sales, distribution and marketing efforts in the US, and we’re thrilled with the results of the our first full winter in the States,” Jonas Peterson, CEO of Cross Sportswear said in a statement. For 2011-12, the brand reports it will be available at retail shops in Colorado (Vail, Beaver Creek, Aspen, Telluride), Utah (Park City, Snowbird, Salt Lake City), New Mexico (Taos), Wyoming (Jackson Hole) and California (North Lake Tahoe).

Head joins PSIA-AASI supplier pool

The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) announced that Head USA has become an official supplier of ski and snowboard equipment. “We’re pleased to have Head as the newest addition to our official supplier pool,” said Andy Hawk, PSIA-AASI marketing director. “Their strong line of ski and snowboard gear, as well as their commitment to the growth of snowsports participation makes them an important partner to our membership.” Jon Rucker, Head’s director of sales and marketing, added that, “PSIA and AASI instructors are often the first contact people have to our sports, and having the best instructors nation-wide is an important element of growing skiing and snowboarding.”

In other news…

The 15th season of the Subaru Freeskiing World Tour will open with the Red Bull Powder Disorder in Las Leñas, Argentina on August 9-12, 2011…And as Americans fire up their backyard barbeques across the country, Squaw Valley will be hosting a sizzling Fourth of July Weekend jam packed with summer skiing and riding, and concerts, including a free show with Big Head Todd and the Monsters.

Peter Kray

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