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Based in “England’s last Wilderness,” the North Pennines, inov-8â„¢ is a British company that is passionate about specialist off-road running products and creating the lightest weight, most flexible footwear on the market. Inov-8’s footwear philosophy is to design products around the natural function of the human body’s biomechanics. All products are extensively tested by enthusiasts and elite international athletes. Since the company’s launch in 2003, it has become one of the fastest growing off-road running brands in the United States.