ispo goes out fast, kicks it home with running
The running show segment that debuted at the summer ispo trade show in Germany will hit the winter show that opens Feb. 1 as a full-fledged "community."
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The running show segment that debuted at the summer ispo trade show in Germany will hit the winter show that opens Feb. 1 as a full-fledged “community.” Life Fitness will outfit the demo area with treadmills and hold special retailer presentations, SNEWS hears. Plus, a multi-sport team competition of cross-country skiing, snowshoeing, Nordic walking and trail running will take place on the ispo grounds on Feb. 2. Other exhibitors include adidas, Concurve, Ecco, Etonic, Pearl Izumi, Tao, Sugoi, Ironman und Löffler. Presentations will include discussions about trends in outdoor sports. Already lined up for an appearance at the summer ispo show (June 29 to July 1) is New Balance Athletic.
