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This edition of SNEWS® Live is brought to you by The North Face
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SNEWS® Live: If you’re an outdoor enthusiast, you likely know the name Skip Yowell. But nearly every kid who has toted books to classes on his back will know the JanSport company he co-founded four decades ago. Starting like most in the outdoor industry Yowell along with his cousin Murray Pletz and friend Jan Lewis set out to establish an enterprise that would support their adventure lifestyle. Who knew in the decades to follow that they would create a multi-million dollar brand recognized throughout the world?
At Outdoor Retailer Summer Market 2007 in Salt Lake City, Utah, SNEWS® Live met with Yowell at the JanSport booth to learn how this self-described hippie mountain guide began his climb up the corporate ladder.