SNEWS Qs, Retailer Edition: Corey Grazul, Pedal & Tour Fitness
The subject of this week's SNEWS Qs is Corey Grazul of Pedal & Tour Fitness in Jackson, Mich.
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Corey Grazul
Jackson, Mich.
What are some of the most popular items in your store?
Hybrid bikes, bike accessories, Precor, Vision and Landice treadmills & ellipticals
Of all the new technology coming out these days, what is your favorite and why?
Facebook has been a great way for us to engage customers.
What makes your shop different from all the other specialty fitness retailers?
Service, hands down. We have a dedicated staff member on the road who performs routine maintenance and fitness equipment repairs in a timely manner.
What’s your philosophy on customer service?
The first time you say, “the customer is stupid,” write down the date and time; because the day will come when you will want to know the exact moment your business began to decline.
What can specialty fitness retailers do to remain profitable in the future?
Developing a strong commercial clientele has allowed us to take risk and explore growth in other areas of business.
–Compiled by Ana Trujillo
