Clickworthy: Marmot's $5 million Super Bowl ad and other news worth your time
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We wouldn’t be good at our jobs if we operated SNEWS in a vacuum and avoided reading other people’s stuff. Introducing Clickworthy, where we share the best of the web as we see it that week. Did we miss something? Keep us in the loop at snewsedit@aimmedia.com.
Marmot has released several teasers for an ad they will run during Super Bowl 50. It’s a bold–and expensive–move that Marmot hopes will pay off by reaching a whole new consumer pool. The company tapped Goodby Silverstein & Partners, a spendy San Francisco-based firm, to create the 30-second spot, which costs in the area of $5 million to air on CBS. According to Ad Age, Marmot spent in the ballpark of $2 million in the first 10 months of 2015 on ads, and $4.6 million in all of 2014, so this high profile campaign represents a significant investment outside the endemic outdoor market. Newell Rubbermaid acquired parent company Jarden in December. What does this mainstream investment say about Marmot’s core audience? Stay tuned for more on this story; SNEWS has reached out to Marmot execs for comment. Read about the campaign at Ad Age.
We think it’s pretty genius to shovel in some extra cash by renting out an igloo in your backyard. Too bad Airbnb put a stop to this NYC snow cave before it went on the market for a bargain $200/night. Read it at Teton Gravity Research
Eleven people have died in avalanches so far this month. Skiing asks, “What the hell is happening?” Read it at Skiing Magazine
We don’t have to tell you that there’s an art to outdoor product designing, and lots of skill, too. Utah State University agrees: This semester, the college debuted its Outdoor Product Design & Development program. Read it at Gear Junkie
Going somewhere abroad this year? If you need to renew your passport, do it sooner rather than later. The State Department is expecting a flood of renewals that could delay the process and ruin your plans if you wait too long. Read it at The New York Times.
This reusable water bottle company has come up with a brilliant campaign to shame those who use disposable water bottles with reckless abandon. Read about the genius behind the ad and watch the video at Fast Company
Jake is more than just an adorable puppy – he’s a ski patrol dog in training. Vail Resorts made a video to show what’s involved in his training. And yes, there are plenty of shots of Jake jumping through snow far deeper than his tiny little yellow lab legs. You’re welcome. Watch it on Vail’s blog
A Ghanaian entrepreneur has been making eco-friendly bikes out of bamboo. Watch how they’re made and why they’re important at AJ+
It’s powder time! We found the slow-mo trust-fall into powder you’ve always wanted to make. Watch it at Methow Trails
